In 2019, the Federal Trades Commission (FTC) renewed their efforts to protect children from websites and online services. This initiative was enforced through the Children Online Privacy Act of 1998 (COPPA). Last year, Google and YouTube payed a record $170 million as part of a settlement with the FTC for alleged COPPA violations. COPPA requires online platforms to obtain verifiable parental consent if it has actual knowledge that it is collecting information from children under 13. The FTC alleged that Google and YouTube worked with channels that were directed to children and should have obtained verifiable parental consent.
Moving forward, the FTC will hold online services accountable for not complying with COPPA. Platform operators should review and include privacy compliance requirements if it knows the usersâ€™ content is directed to children. Businesses who are weary that their material is targeting children should contact a privacy consultant.